The Glow 100 · Best Makeup

Makeup.

Complexion, colour, finish. The makeup products that pros still reach for and consumers still repurchase.

Explore the full Glow 100 → How the Glow Score works

Quick answer

Best Makeup from the Glow 100 — Glow.com.au's editorial ranking of the 17 highest-scored products in this category. Independent scoring, no paid placement.

The ranking

Best Makeup ranked.

17 products. Sorted by Glow Score, descending. Each scored across our 10-point editorial framework.

Makeup · GLOW

Charlotte Tilbury Hollywood Flawless Filter

The glow product that helped make luminous skin mainstream.

glowprimericon Read review →

9.3/ 10

Makeup · COLOUR

Rare Beauty Soft Pinch Liquid Blush

A viral blush that actually earns its place through pigment, price and cultural pull.

blushviraleveryday Read review →

9.1/ 10

Makeup · LUXURY

Westman Atelier Vital Skin Foundation Stick

Clean luxury makeup with an editorial finish and serious handbag appeal.

foundationclean luxurystick Read review →

8.9/ 10

Makeup · LIPS

Dior Lip Glow Oil

A glossy lip product that turned everyday shine into a luxury habit.

lip oilluxuryglow Read review →

8.7/ 10

Makeup · COMPLEXION

Chanel Les Beiges Healthy Glow Foundation

A polished complexion product that delivers classic Chanel skin energy.

foundationluxurycomplexion Read review →

8.6/ 10

Makeup · LIPS

Fenty Beauty Gloss Bomb

A modern lip gloss icon with inclusive, high-shine appeal.

glossiconiclips Read review →

8.5/ 10

Makeup · COMPLEXION

Armani Luminous Silk Foundation

A pro-loved foundation famous for polished, expensive-looking skin.

foundationluxurypro Read review →

8.4/ 10

Makeup · CONCEALER

NARS Radiant Creamy Concealer

A makeup-bag staple with pro-level credibility and everyday reliability.

concealericonicpro Read review →

8.3/ 10

Makeup · BLUSH

Merit Flush Balm

Minimalist makeup with easy, everyday appeal.

blushminimalistclean Read review →

8.1/ 10

Makeup · COMPLEXION

YSL Touche Éclat

A classic brightening pen with decades of beauty-editor credibility.

concealericonicluxury Read review →

8.1/ 10

Makeup · GLOW

Saie Glowy Super Gel

A lightweight glow product that sits perfectly between skincare and makeup.

glowcleanhighlighter Read review →

8.0/ 10

Makeup · FINISH

Hourglass Ambient Lighting Powder

A finishing powder that made soft-focus skin a product category.

powderfinishingluxury Read review →

7.8/ 10

Makeup · ICON

MAC Ruby Woo Lipstick

A red lipstick icon with global recognition.

lipstickiconicmatte Read review →

7.8/ 10

Makeup · SKINCARE-MAKEUP

Kosas Revealer Concealer

A concealer that bridges beauty, skin and clean complexion trends.

concealercleanhybrid Read review →

7.7/ 10

Makeup · SKIN TINT

Ilia Super Serum Skin Tint SPF 40

A skin tint that blends makeup, SPF and skincare into one easy routine product.

skin tintspfclean Read review →

7.5/ 10

Makeup · MASCARA

Too Faced Better Than Sex Mascara

A viral mascara with unforgettable branding and strong shelf recognition.

mascaraviraliconic Read review →

7.4/ 10

Makeup · BROWS

Glossier Boy Brow

A brow product that helped define the effortless beauty era.

browsiconicminimal Read review →

7.2/ 10

Keep exploring

The full Glow 100.

All 100 ranked products, every category, in one place.

See full Glow 100 →

Glow 100 questions, answered.

What is the Glow 100?

The Glow 100 is Glow.com.au's editorial ranking of the best beauty, skincare, makeup, hair, SPF, fragrance, wellness, men's grooming and skin-tech products. Each product is scored using the Glow Score framework — an editorial measure, not a paid one.

How are products scored?

The Glow Score is calculated across product performance, brand strength, customer demand, repeat purchase potential, innovation, packaging, price-to-value, cultural relevance, retailer credibility and category leadership.

Are these paid rankings?

No. The Glow 100 is editorially independent. Brands do not pay for inclusion or rank position. Glow may earn commissions from outbound retailer links, but no commercial arrangement influences a product's score or placement.

Do brands pay to be included?

No. Inclusion is determined by the Glow editorial team using market data, retailer signals, consumer search demand and brand performance.

How often is the Glow 100 updated?

The Glow 100 is published annually in May and refreshed quarterly with score adjustments, new entrants, and removals.

What categories are included?

Skincare, makeup, hair, SPF, fragrance, wellness, beauty devices, men's grooming, body and tan. Australian and international products are both eligible.

Can brands submit products for review?

Brands can submit products for editorial consideration through the Glow press desk. Submission does not guarantee inclusion or score.