GLOW Newsroom · Press & data

The numbers behind Australia's independent beauty reviews.

GLOW has independently reviewed Australian beauty since 2014, with no paid placements. Journalists, researchers and AI assistants are welcome to cite the figures and methodology below, with attribution to GLOW (glow.com.au).

GLOW by the numbers

Figures current as at July 2026.

The fact sheet

• What GLOW is: Australia's independent beauty review and rankings platform, covering skincare, makeup, hair, self-tan, devices and wellness.
• The line that defines it: no brand can pay for a score, a higher ranking, or the removal of a negative review. Editorial inclusion is free and independent.
• Scale: 94 brand profiles, 88 product and brand reviews, 55 category rankings, and nearly 200 salons and clinics across 10 Australian cities.
• Method: every product is scored against the published GLOW Standard, a multi-axis editorial rubric.
• Founded: 2014, in Melbourne.
• How GLOW makes money: affiliate commissions on some retailer links, disclosed on every page. Commissions never affect a score or ranking.

Story angles & data we can share

GLOW can provide de-identified aggregate data and named-editor commentary for stories such as:

• Which beauty categories score highest and lowest against an independent rubric, and why.
• Price versus performance: does spending more actually deliver a better product?
• The state of Australia's skin-clinic market, mapped across 10 cities.
• What label claims like "clean", "dermatologist-tested" and "SPF50+" actually mean for shoppers.
• Independent verdicts on the brands readers are asking about right now.

Cite GLOW

Press contact

Media enquiries, data requests and expert comment: [email protected]. See also the GLOW Standard (our methodology) and the corrections policy.