Fenty Beauty: the honest verdict.
The brand that reset makeup inclusivity standards in 2017. Tested across the 50-shade Pro Filt'r foundation line and two other icons.
9.2/10
Glow score
- Position
- Industry-leading · Inclusive
- Founded
- 2017 · USA
- Available at
- Sephora AU
The verdict
Still the industry standard for inclusivity.
Fenty's original 50-shade launch changed the global foundation market. The formulas remain excellent across the range. Pro Filt'r Soft Matte is the best matte-finish foundation at its price. Gloss Bomb is category-defining. Concealer range matches the foundation depth. The brand is still operating ahead of competitors on shade range and consistency.
What they do right
- 50+ shade range across foundations
- Pro Filt'r Soft Matte leads matte category
- Gloss Bomb is icon-level
- Consistent formulation quality
What to know
- Sephora-exclusive in AU (no mass retail)
- Premium pricing on brushes and packaging
The lineup
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