Three ways to work with us.
Glow reaches high-intent Australian beauty consumers every week. We sell three discrete commercial products. None of them touch our category rankings, that wall is documented and audited. The rest of this page is what we actually offer, what it costs, and what it has done for the brands who took it.
Sponsored editorial. Newsletter. Brand residency.
Each tier is clearly labelled, editorially walled-off, and capped, sponsored content is never more than 15% of total monthly editorial. We earn the right to recommend by saying no to most of the brands who ask.
Sponsored editorial.
A long-form story produced by Glow's commerce team in collaboration with your brand. Strategic, on-brief, and visually labelled "Sponsored by [brand]" at the top. Excluded from all category rankings.
- One 1,200-word feature, written by Glow's editorial team
- Hero image and three in-line images supplied by brand
- Cross-promotion in one GLOW Guides newsletter send
- One social-media share card (1080×1350)
- Live for 12 months minimum, archived permanently
Newsletter placement.
One discrete sponsor slot in GLOW Guides, our weekly newsletter. A focused, engaged Australian subscriber list. Includes a one-line creative write-up by the editorial team.
- One sponsored panel in a single GLOW Guides send
- 200-character editor write-up plus brand-supplied image
- One UTM-tracked CTA link to your destination
- Open and click metrics shared within 7 days
- Maximum two sponsored sends per month, ever
Brand residency.
A six-month editorial partnership covering brand storytelling, founder profiles, and lifestyle imagery. For brands with a serious story and the commitment to tell it well. Limited to four residencies per year.
- One founder profile (long-form interview, 1,800 words)
- Three sponsored editorial features over six months
- Six newsletter placements over six months
- Quarterly brand-launch coverage opportunities
- Direct relationship with our editorial team for product seeding
The boutique consulting practice that grew out of the publication.
The publication has, over the last twelve years, developed a deep view of what works in the Australian beauty market. Which positioning lasts. Which pricing tiers convert. Which packaging signals trust. Which retailer relationships compound.
That view is the basis of Glow's small consulting practice. We work with four to six non-conflicting Australian beauty brands at a time, on a six-month minimum engagement, providing editorial-grade strategic advice on positioning, brand voice, pricing architecture, and category entry. We do not work with brands we are also reviewing during the engagement, or for twelve months after.
The practice is led personally by GLOW editorial team and supported by relevant Glow editors as advisors on category-specific questions. Every engagement is bespoke. We turn down most enquiries.
What we cover.
- Brand positioning architecture
- Category entry strategy
- Pricing tier and packaging review
- Founder positioning and editorial voice
- Retailer pitch-deck development
- PR launch strategy and timing
- Editorial calendar guidance
Three recent partner outcomes.
Each of these is anonymised at the partner's request, but verifiable on a call if you'd like a reference.
An Australian collagen brand tripled direct-site conversion in eight weeks.
The feature was a long-form piece on the founder's clinical evidence approach. Read by 14,000 Glow readers in the first month. Recirculated in the newsletter. Cited by two journalists who later wrote independent brand profiles.
A six-month residency built full-funnel brand awareness for an Aussie SPF launch.
Six months of structured editorial: one founder profile, three sponsored features, six newsletter placements. The brand's launch quarter was their highest revenue quarter to date. Full residency runback in development.
Tell us what you're trying to do.
The most useful first conversation is a 30-minute call. We'll tell you honestly whether we're the right fit, recommend an alternative if we're not, and only quote on what we genuinely think will work.
Download the Glow brand identity sheet for logo files, colour tokens and typeface guidance.