Merit: the honest verdict.
The clean, minimalist makeup brand built for busy professionals. Tested across four flagship products over eight weeks.
8.8/10
Glow score
- Position
- Minimalist · Everyday
- Founded
- 2021 · USA
- Available at
- Sephora AU
The verdict
The anti-maximalist makeup brand that landed.
Merit's positioning — makeup designed to be used quickly, minimally, and reliably — is genuine in the products. Flush Balm Cream Blush has restrained pigmentation that won't over-apply. Signature Lip is the daily-wear lipstick most people want. The brand solves the 'I don't want to think about makeup' problem better than most.
What they do right
- Restrained pigmentation prevents over-application
- Signature Lip is genuinely universal
- Minimalist packaging feels considered
- Skincare-first approach to makeup
What to know
- Limited drama for event/photography use
- Range expansion paced slowly
The lineup
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