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The Glow 100 · Best Luxury

Luxury.

Status moisturisers, niche fragrance houses, salon-grade hair. The products that earn their luxury tier — and the ones t

Status moisturisers, niche fragrance houses, salon-grade hair. The products that earn their luxury tier — and the ones that don't.

Quick answer

Best Luxury from the Glow 100 — Glow.com.au's editorial ranking of the 48 highest-scored products in this category. Independent scoring, no paid placement.

The ranking

Best Luxury ranked.

48 products. Sorted by Glow Score, descending. Each scored across our 10-point editorial framework.

01
Skincare · LUXURY

Augustinus Bader The Rich Cream

The cult moisturiser that turned clinical skincare into status skincare.

luxurymoisturisercult skincare Read review →
9.6/ 10
02
Hair · TECH

Dyson Airwrap Multi-Styler

The beauty device that changed how people style their hair at home.

devicestylinghair tech Read review →
9.5/ 10
04
Devices · LED

Omnilux Contour Face

A global leader in at-home LED that feels clinical, premium and genuinely useful.

led maskdeviceanti-ageing Read review →
9.4/ 10
06
Skincare · SERUM

SkinCeuticals C E Ferulic

A serious vitamin C serum with cult status and dermatologist-level credibility.

vitamin cserumclinical Read review →
9.3/ 10
07
Fragrance · MEN'S

Dior Sauvage Eau de Parfum

One of the most recognisable men's fragrances in the world.

fragrancemen'sluxury Read review →
9.2/ 10
09
Hair · SHINE

Kérastase Elixir Ultime Hair Oil

A luxury hair oil that still sets the standard for shine, softness and salon finish.

hair oilluxurysalon Read review →
9.1/ 10
10
Wellness · RECOVERY

Oura Ring

The wellness wearable that made sleep, readiness and recovery feel premium.

wearablesleeptech Read review →
9.1/ 10
11
Devices · LED

Dr Dennis Gross LED Mask

A high-performance LED mask with serious shelf appeal and skincare credibility.

led maskdeviceanti-ageing Read review →
9.1/ 10
14
Fragrance · LUXURY

Tom Ford Oud Wood

A luxury fragrance with polished, expensive, grown-up energy.

fragranceluxuryoud Read review →
9.0/ 10
16
Skincare · MOISTURISER

Tatcha The Dewy Skin Cream

A rich, glow-giving cream with strong luxury skincare appeal.

luxurymoisturiserdewy Read review →
8.9/ 10
17
Makeup · LUXURY

Westman Atelier Vital Skin Foundation Stick

Clean luxury makeup with an editorial finish and serious handbag appeal.

foundationclean luxurystick Read review →
8.9/ 10
18
Body · LUXURY

Aesop Geranium Leaf Body Cleanser

The body wash that made bathrooms look more expensive.

body washluxurydesign Read review →
8.9/ 10
19
Wellness · GUT HEALTH

Seed DS-01 Daily Synbiotic

A premium gut health product with strong design, science and retention potential.

probioticsgut healthsupplements Read review →
8.9/ 10
20
Devices · LED

CurrentBody Skin LED Mask

A leading LED mask that helped bring at-home light therapy into the mainstream.

led maskdeviceanti-ageing Read review →
8.8/ 10
21
Fragrance · CULT

Le Labo Santal 33

A modern fragrance icon with instant recognition and serious cultural staying power.

fragrancecultniche Read review →
8.8/ 10
23
Men's · HAIR

Patricks M2 Matte Finish Pomade

Premium Australian men's grooming with luxury barbershop energy.

men'sstylingaustralian Read review →
8.8/ 10
24
Makeup · LIPS

Dior Lip Glow Oil

A glossy lip product that turned everyday shine into a luxury habit.

lip oilluxuryglow Read review →
8.7/ 10
25
Wellness · DAILY GREENS

AG1

A daily greens product that turned supplement routines into a lifestyle category.

greensdailysupplements Read review →
8.7/ 10
28
Makeup · COMPLEXION

Chanel Les Beiges Healthy Glow Foundation

A polished complexion product that delivers classic Chanel skin energy.

foundationluxurycomplexion Read review →
8.6/ 10
30
Fragrance · LUXURY

Byredo Gypsy Water

A modern luxury fragrance with soft, wearable, cult appeal.

fragranceluxuryniche Read review →
8.6/ 10
32
Skincare · LUXURY

Dior Capture Crème

A luxury skincare product with strong brand equity and premium positioning.

luxurymoisturiseranti-ageing Read review →
8.5/ 10
34
Wellness · PERFORMANCE

WHOOP

A performance wearable built for recovery, sleep and obsessive self-optimisation.

wearableperformancetech Read review →
8.5/ 10
35
Hair · LUXURY

Oribe Gold Lust Shampoo

A luxury shampoo with salon-level desirability and fragrance-level bathroom appeal.

shampooluxurysalon Read review →
8.5/ 10
36
Devices · MICROCURRENT

NuFACE Trinity+

A cult microcurrent device with strong beauty-tech recognition.

devicemicrocurrentlifting Read review →
8.5/ 10
38
Makeup · COMPLEXION

Armani Luminous Silk Foundation

A pro-loved foundation famous for polished, expensive-looking skin.

foundationluxurypro Read review →
8.4/ 10
39
Fragrance · FRESH

Diptyque Philosykos

A sophisticated fig fragrance with quiet luxury appeal.

fragrancefreshluxury Read review →
8.4/ 10
42
Fragrance · ICON

Maison Francis Kurkdjian Baccarat Rouge 540

The luxury fragrance that became impossible to ignore.

fragranceiconluxury Read review →
8.3/ 10
48
Devices · CLEANSING

FOREO Luna 4

A beauty-tech cleansing device with strong design recognition.

devicecleansingtech Read review →
8.2/ 10
50
Fragrance · FRESH

Jo Malone Wood Sage & Sea Salt

A fresh fragrance with broad, understated luxury appeal.

fragrancefreshluxury Read review →
8.2/ 10
51
Skincare · MOISTURISER

Drunk Elephant Protini Polypeptide Cream

A peptide moisturiser that helped define the modern Sephora skincare shelf.

peptidesmoisturisercult Read review →
8.2/ 10
54
Makeup · COMPLEXION

YSL Touche Éclat

A classic brightening pen with decades of beauty-editor credibility.

concealericonicluxury Read review →
8.1/ 10
55
Men's · GROOMING

Aesop Moroccan Neroli Shaving Serum

An elevated shaving product with premium design and strong bathroom appeal.

men'sshavingaustralian Read review →
8.1/ 10
58
Fragrance · MEN'S

Creed Aventus

The status fragrance with one of the strongest reputations in men's scent.

fragrancemen'sstatus Read review →
8.0/ 10
64
Hair · TOOL

ghd Platinum+ Styler

A premium straightener with long-standing salon and consumer recognition.

straightenersalontool Read review →
7.9/ 10
65
Fragrance · SUMMER

Tom Ford Soleil Blanc

A luxury summer scent with resort-level energy.

fragrancesummerluxury Read review →
7.9/ 10
68
Makeup · FINISH

Hourglass Ambient Lighting Powder

A finishing powder that made soft-focus skin a product category.

powderfinishingluxury Read review →
7.8/ 10
69
Wellness · RECOVERY

HigherDOSE Infrared Sauna Blanket

A wellness recovery product with strong at-home ritual appeal.

recoverysaunawellness Read review →
7.8/ 10
71
Skincare · TREATMENT

Sunday Riley Good Genes

A cult treatment with strong active-skincare heritage.

treatmentlactic acidcult Read review →
7.7/ 10
72
Body · LUXURY

Le Labo Shower Gel

A luxury body product that turns shower gel into a status item.

body washluxuryfragrance Read review →
7.7/ 10
73
Fragrance · MEN'S

Bleu de Chanel

A polished men's fragrance with broad premium appeal.

fragrancemen'sluxury Read review →
7.7/ 10
76
Skincare · CLEANSER

Elemis Pro-Collagen Cleansing Balm

A cleansing balm that feels indulgent, spa-like and premium.

balm cleanserspaluxury Read review →
7.6/ 10
78
Fragrance · SUMMER

Maison Margiela Replica Beach Walk

A nostalgic summer fragrance with easy emotional appeal.

fragrancesummernostalgic Read review →
7.6/ 10
86
Hair · REPAIR

K18 Leave-In Molecular Repair Hair Mask

A biotech-style hair product with strong repair credibility.

repairbiotechtreatment Read review →
7.4/ 10
88
Wellness · GREENS

WelleCo The Super Elixir

A beauty greens product with premium Australian wellness positioning.

greenswellnessaustralian Read review →
7.4/ 10
91
Skincare · LUXURY

La Mer Crème de la Mer

The luxury moisturiser everyone knows, even if not everyone can justify.

luxurymoisturiserheritage Read review →
7.3/ 10
94
Men's · BODY

Chanel Bleu de Chanel Shower Gel

A premium men's body product built around one of fragrance's biggest icons.

men'sbody washluxury Read review →
7.3/ 10
95
Wellness · BEAUTY

The Beauty Chef Glow Powder

A beauty-from-within product with strong Australian wellness heritage.

wellnessbeautyaustralian Read review →
7.2/ 10
97
Body · SHOWER

Malin+Goetz Rum Body Wash

A design-led body wash with hotel-bathroom appeal.

body washdesignluxury Read review →
7.2/ 10

Keep exploring

The full Glow 100.

All 100 ranked products, every category, in one place.

See full Glow 100 →

Glow 100 questions, answered.

What is the Glow 100?
The Glow 100 is Glow.com.au's editorial ranking of the best beauty, skincare, makeup, hair, SPF, fragrance, wellness, men's grooming and skin-tech products. Each product is scored using the Glow Score framework — an editorial measure, not a paid one.
How are products scored?
The Glow Score is calculated across product performance, brand strength, customer demand, repeat purchase potential, innovation, packaging, price-to-value, cultural relevance, retailer credibility and category leadership.
Are these paid rankings?
No. The Glow 100 is editorially independent. Brands do not pay for inclusion or rank position. Glow may earn commissions from outbound retailer links, but no commercial arrangement influences a product's score or placement.
Do brands pay to be included?
No. Inclusion is determined by the Glow editorial team using market data, retailer signals, consumer search demand and brand performance.
How often is the Glow 100 updated?
The Glow 100 is published annually in May and refreshed quarterly with score adjustments, new entrants, and removals.
What categories are included?
Skincare, makeup, hair, SPF, fragrance, wellness, beauty devices, men's grooming, body and tan. Australian and international products are both eligible.
Can brands submit products for review?
Brands can submit products for editorial consideration through the Glow press desk. Submission does not guarantee inclusion or score.