Hair brands · 8 brands reviewed
Hair index
Haircare beyond shelf-talker marketing. The brands that hold up against repeat use, colour treatment and Australian water. Olaplex still leads — but the surrounding cast of professional brands matters more than most editorials admit.
Editor's top three.
All hair brands.
8 brands · sorted by scoreOlaplex
Bond-rebuilding science that genuinely works. No.3 the icon, No.4 worth a try.
Davines
Italian hair luxury. OI Oil flagship, sustainable supply chain, salon-strong formulation.
Kevin Murphy
Australian salon staple. Refillable bottles, Angel Wash for the cult colour-treated set.
Kérastase
L'Oréal-owned French hair house. Elixir Ultime is the multi-purpose hair oil that defined the category.
Redken
Acidic Bonding Concentrate is the buy if you've been disappointed by Olaplex.
Batiste
Owns the Australian dry shampoo category. $7 at Coles. Skip if your hair is dark — chalky cast.
TRESemmé
Salon-quality marketing claim is misleading. Competent supermarket-tier hair care.
Umberto × Iggy Azalea
Celebrity collab that didn't elevate the formulations. Buy the Curl Cream from the main range instead.
All 8 brands in the hair category are independently reviewed by named Glow editors against the same four-axis rubric. No paid rankings.
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