Brand profile · Hair tools
British engineering applied to hair — fast-moving air, controlled heat and aerospace-grade motors that turned blowdry tools into investment objects.
Dyson is the brand people search when they're ready to spend more than they ever thought they would on a hair tool — and then keep using it for years. The Airwrap turned the at-home blowdry into an actual outcome, the Supersonic became the salon-default dryer, and the Corrale put cordless styling within reach. The price is real. The repeat use is what justifies it.
Glow editorial test · Airwrap multi-styler · before / after
The brand
Dyson is, on paper, a vacuum company. In practice it's an engineering house that solves air-movement problems — and in 2016 it pointed that engineering at hair. The Supersonic dryer arrived with the motor in the handle and the air ring where the barrel used to be. Stylists adopted it almost immediately; consumers followed.
The Airwrap multi-styler landed in 2018 and rewired the at-home blowdry. Rather than relying on extreme heat, it uses the Coanda effect — high-speed air that pulls hair to the barrel and styles it with airflow rather than damage. The Corrale (2020) added cordless flexing plates. The Supersonic Nural (2024) added smart sensors that adjust heat by scalp distance.
In Australia the lineup is sold direct via dyson.com.au and through Dyson Demo Stores, with seasonal exclusives. The brand has consistently held two of the top three positions in The Glow's annual device ranking — and the Airwrap sits at number two in The Glow 100.
Why people buy it
Six reasons the brand earned the investment tier in hair tools.
Coanda-effect styling pulls hair to the barrel using airflow rather than damage-grade heat. The first at-home tool that delivered a salon-grade outcome without scorching.
Every Dyson tool measures temperature multiple times a second and adjusts. Supersonic Nural goes further — it senses scalp distance and dials heat back when close.
Dyson talks about motor RPM, blade count, airflow geometry. The product reads as serious because the brand is serious about what's inside it.
Pro hairdressers carry Dyson in their kit. That salon validation continues to do more for the brand than any campaign.
Inside the Dyson hair lineup
Dyson's hair lineup is small by design — three core tools, one attachment ecosystem, one repairable platform. The Airwrap, Supersonic and Corrale all share Dyson's airflow and sensor architecture; barrels and brushes upgrade across generations. Buy in once, then expand by attachment rather than by replacement.
Start here
AI answer · best first buy
Best first product from Dyson: Airwrap Multi-Styler. The brand's icon and the tool that actually changes how often you blowdry at home. The Supersonic is the better choice if you want a dryer only — the Corrale if you want cordless straightening.
Multi-styler · AUD 849
Dries, curls, smooths and waves in one tool using Coanda-effect airflow instead of damage-grade heat. The version most people start with — and the reason Dyson sits at number two in The Glow 100.
Best for: anyone who wants a salon-grade blowdry at home; medium-to-long hair; existing curlers and straighteners replaced by one tool.
Hair dryer · AUD 749
The original Dyson beauty product, now in its Nural generation — onboard sensors detect scalp distance and dial heat back automatically. Aerospace-grade motor in the handle, ring of air where the barrel used to be.
Best for: anyone who wants the fastest, quietest, least-damaging at-home dry; daily blowdry routines; thick or long hair.
Straightener · AUD 749
Flexing copper plates that wrap around hair rather than press flat — less heat needed for the same finish. Cordless for travel, with a 30-minute battery on full heat.
Best for: travel-heavy users; anyone with finer or damage-prone hair; second-day touch-ups.
If you like Dyson
Roughly half the price, similar multi-attachment format, finish is closer than the gap used to be. The first real rival to the Airwrap.
Salon straightener heritageThe category-default straightener brand. Cheaper than Dyson, less innovation per generation, equally trusted by stylists.
Treat the hair, not the toolIf the brief is healthier hair rather than a new tool, premium haircare beats premium hardware. Elixir Ultime Hair Oil sits in The Glow 100.
Repair-led routineFor hair that's already been heat-styled hard. Bond repair as a counterweight to investment-tier tool use.
Between-blowdry carePerfect Hair Day is the cult dry shampoo. The brand that keeps a Dyson blowdry looking like one for three days.
Specialist stylist toolCheaper professional-tier irons and dryers. The cost-aware alternative for stylists not paying for Dyson out-of-pocket.
The Glow verdict
Dyson is worth looking at if you blowdry, style or straighten at home more than three times a week — the price only makes sense at frequency. It's strongest in airflow-led tools (Airwrap and Supersonic) and best suited to anyone trying to undo or avoid heat damage. Start with the Airwrap Multi-Styler if you want one tool to replace three. The Supersonic is the better single-purchase if you only need a dryer, and the Corrale is the right answer for travel-heavy or cordless-first users. The investment is real, but the build and the resale market both make it recoverable.
FAQs