The April release report.
This month's new launches. Five products tested in the first two weeks of release. Two worth buying. Three worth skipping.
| Rank | Product | Best for | Score | Price | Shop |
|---|---|---|---|---|---|
| 01 | Merit Flush Balm Cream BlushMerit · Blush | Worth trying | 8.7/10 | AU$50 | Sephora AU → |
| 02 | Summer Fridays Lip Butter BalmSummer Fridays · Lip | Worth trying | 8.7/10 | AU$35 | Sephora AU → |
Merit Flush Balm Cream Blush
Merit Flush Balm has only just landed in Australia. It genuinely is the minimalist cream blush it claims to be, six shades, all restrained, travel-friendly stick format. The launch justifies the hype. Priority purchase.
The Ranking
From 5 testedFlush Balm Cream Blush
Minimalist clean-beauty cream blush. Pocket-sized twist stick, six restrained shades.
Lip Butter Balm
Squalane + shea + vanilla lip balm in a squeeze tube. The upgrade from basic balms.
Affiliate disclosure: Glow earns commission from qualifying purchases through these links. It never changes our rankings. How this works.
Common questions
Should I buy new launches immediately?
No, wait 2-4 weeks for independent reviews. Launch marketing is deafening; product performance needs time.
Which new launches usually disappoint?
Anything 'celebrity collaboration', 'limited edition', or 'viral'. The original product is usually what earned the brand its space.
Which launches have the highest hit rate?
Line extensions of proven products. When a brand extends a bestseller, quality tends to be consistent.
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