The Glow 100 · Best Australian Brands

Australian Brands.

Homegrown beauty, ranked. The Australian brands and products that earned their spot on a global list — not just a local

Homegrown beauty, ranked. The Australian brands and products that earned their spot on a global list — not just a local one.

Explore the full Glow 100 → How the Glow Score works

Quick answer

Best Australian Brands from the Glow 100 — Glow.com.au's editorial ranking of the 12 highest-scored products in this category. Independent scoring, no paid placement.

The ranking

Best Australian Brands ranked.

12 products. Sorted by Glow Score, descending. Each scored across our 10-point editorial framework.

Men's · SKINCARE

Frasé Skin Daily Moisturiser

A simple, modern men's moisturiser built for men who want better skin without a complicated routine.

men'smoisturiseraustralian Read review →

9.2/ 10

Body · LUXURY

Aesop Geranium Leaf Body Cleanser

The body wash that made bathrooms look more expensive.

body washluxurydesign Read review →

8.9/ 10

Men's · HAIR

Patricks M2 Matte Finish Pomade

Premium Australian men's grooming with luxury barbershop energy.

men'sstylingaustralian Read review →

8.8/ 10

Body · AFTERCARE

Dr Pickles Tattoo Balm

A standout tattoo aftercare product with strong category ownership.

tattoo aftercareaustralianspecialist Read review →

8.7/ 10

Men's · GROOMING

Aesop Moroccan Neroli Shaving Serum

An elevated shaving product with premium design and strong bathroom appeal.

men'sshavingaustralian Read review →

8.1/ 10

Wellness · VITAMINS

JSHealth Hair + Energy

A beauty wellness supplement with strong Australian consumer recognition.

vitaminshairaustralian Read review →

7.5/ 10

Men's · HAIR

Uppercut Deluxe Pomade

Australian barbershop energy with global men's grooming appeal.

men'sstylingaustralian Read review →

7.5/ 10

SPF · DAILY

Mecca To Save Face SPF50+

A trusted Australian daily SPF with broad local loyalty.

spfdailyaustralian Read review →

7.4/ 10

Wellness · GREENS

WelleCo The Super Elixir

A beauty greens product with premium Australian wellness positioning.

greenswellnessaustralian Read review →

7.4/ 10

SPF · GLOW

Ultra Violette Supreme Screen SPF50+

A modern Australian SPF brand that made sunscreen feel fun, premium and wearable.

spfaustralianglow Read review →

7.3/ 10

Wellness · BEAUTY

The Beauty Chef Glow Powder

A beauty-from-within product with strong Australian wellness heritage.

wellnessbeautyaustralian Read review →

7.2/ 10

100

Body · TAN

Australian Glow 1HR Express Self Tan Mousse

A fast-developing self tan that gives Glow a credible homegrown beauty inclusion.

self tanaustralianbody Read review →

7.1/ 10

Keep exploring

The full Glow 100.

All 100 ranked products, every category, in one place.

See full Glow 100 →

Glow 100 questions, answered.

What is the Glow 100?

The Glow 100 is Glow.com.au's editorial ranking of the best beauty, skincare, makeup, hair, SPF, fragrance, wellness, men's grooming and skin-tech products. Each product is scored using the Glow Score framework — an editorial measure, not a paid one.

How are products scored?

The Glow Score is calculated across product performance, brand strength, customer demand, repeat purchase potential, innovation, packaging, price-to-value, cultural relevance, retailer credibility and category leadership.

Are these paid rankings?

No. The Glow 100 is editorially independent. Brands do not pay for inclusion or rank position. Glow may earn commissions from outbound retailer links, but no commercial arrangement influences a product's score or placement.

Do brands pay to be included?

No. Inclusion is determined by the Glow editorial team using market data, retailer signals, consumer search demand and brand performance.

How often is the Glow 100 updated?

The Glow 100 is published annually in May and refreshed quarterly with score adjustments, new entrants, and removals.

What categories are included?

Skincare, makeup, hair, SPF, fragrance, wellness, beauty devices, men's grooming, body and tan. Australian and international products are both eligible.

Can brands submit products for review?

Brands can submit products for editorial consideration through the Glow press desk. Submission does not guarantee inclusion or score.