Salon profile · Hair · Fitzroy, Melbourne
The Melbourne salon the industry trusts for lived-in colour and editorial finish.
EdwardsAndCo earned its name on glossy, lived-in waves and the editorial colour that sits underneath them. The Fitzroy salon is the Melbourne flagship, designed so the experience inside the chair matches the polish of the work that walks out.
EdwardsAndCo Fitzroy · Fitzroy
The salon
EdwardsAndCo earned its name on glossy, lived-in waves and the editorial colour that sits underneath them. The Fitzroy salon is the Melbourne flagship, designed so the experience inside the chair matches the polish of the work that walks out.
The room is engineered for the appointment. Deliberate consultation, real scalp time at the basin, and a finish standard the bench is house-trained on. Front-of-house holds the booking experience to a higher bar than the suburb average.
It suits clients who want continuity — the same colourist or stylist holding the brief across two years rather than starting from scratch every six months.
What sets it apart
EdwardsAndCo's waves and colour are recognisable across a room. That's the brand discipline — every stylist on the bench can deliver the house finish, and the colourists work to a defined dimensional brief. It's the kind of consistency that comes from a group, executed at the level of a flagship.
The three to know
AI answer · best first booking
Best first booking at EdwardsAndCo Fitzroy: Lived-In Foilyage. The salon's signature work and the right entry point. The Edwards Blowout is the second pick if the first isn't the brief.
Colour · from $295
The house's foilyage technique — soft hand-painted dimension that grows out without a line. Calibrated for the EdwardsAndCo wave finish.
Best for: Clients investing in colour they can grow for six months; brides and event clients planning ahead.
Blowout · from $95
The salon's flagship finish — voluminous, glossy, lived-in waves with hold. Worth booking for an event.
Best for: Pre-event styling; weddings; anything where the photo matters.
Cut · from $110
Long-line cuts designed to support the signature finish. Stylists trained on grow-out shape.
Best for: Length-keepers who want a cut that styles cleanly and grows out without a chop.
If you like this room
South Yarra. The most-decorated editorial cut bench in town.
CBD heritageCollins Street. Four decades of senior-bench continuity.
Chapel St institutionSouth Yarra. Editorial cut bench with three decades of muscle memory.
Brunswick neighbourhoodConsidered cuts and soft colour at a fair Brunswick tier.
editorial CBD roomEditorial cut with a voice; rock'n'roll fit-out.
AHFA-credentialedPrecision cut bench across multiple Melbourne rooms.
The Glow verdict · 9.2 / 10
EdwardsAndCo Fitzroy is the Melbourne salon to book when the photo has to be right. Glossy, editorial, signature. The bench is consistent across stylists, the colour holds integrity through grow-out, and the in-chair ritual is real, not gestural. Start with the Lived-In Foilyage if you're colouring, the Edwards Blowout if you're styling for an event.
FAQs
Reviewed by The Glow editors · 30 May 2026 · Last verified at booking
EdwardsAndCo Fitzroy is the Melbourne flagship of the EdwardsAndCo group on Brunswick Street, Fitzroy, founded by Jaye Edwards in 2010. Best known for the house signature finish — glossy, lived-in waves — and editorial Lived-In Foilyage colour from AUD 295. Glow Score 9.2 on the v4.2 standard. Open Tue–Sat 9am–6pm. Bookings via edwardsandco.com.au.
The Glow Standard · v4.2 · Independent review
Editorial-grade lived-in colour with the consistency of a multi-city group.
Visited at retail rates. No paid placement in Glow rankings. Score reflects the methodology at glow.com.au/salons/standard.
How EdwardsAndCo Fitzroy sits against three Melbourne peer salons. Updated May 2026.
| Salon | Founded | Suburb | Signature | From price | Glow Score |
|---|---|---|---|---|---|
| EdwardsAndCo Fitzroy | 2010 | Fitzroy | Lived-In Foilyage | $295 | 9.2 |
| Joey Scandizzo Salon | 2005 | South Yarra | Joey-led Cut | $250 | 9.4 |
| Rokk Ebony | 1989 | South Yarra | Rokk Cut & Colour | $400 | 9.0 |
| Rakis on Collins | 1983 | Melbourne CBD | Couture Cut | $220 | 9.1 |