Australia's Beauty Authority · April 2026 Sign in Premium Newsletter
Vol. 01 · Issue 04 Glow. Australia · Est. 2014
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Summer Fridays: the honest verdict.

The influencer-co-founded brand that redefined what a beauty launch could look like. Tested across Jet Lag Mask, Lip Butter Balm, and Cloud Dew.

8.4/10
Glow score
Position
Premium · Skincare
Founded
Los Angeles, US · 2018
Available at
Mecca + Sephora
Reviewed by
Hannah Pham · Senior Skincare Editor
12 years in beauty editorial · former senior editor at MECCA Memo
Updated
April 2026
The verdict · Skincare · Influencer-founded

The Glow read.

Summer Fridays is the rare influencer-founded brand where the products outperform the marketing. Lip Butter Balm in Vanilla is the best-selling lip balm at Mecca for a reason — shea butter, occlusive base, vanilla scent that doesn't read juvenile. Jet Lag Mask earned its reputation as a redness-reducing, plumping overnight mask that works.

Where the brand falters is in pricing. $52 for a lip balm is a category-redefining ask, even given that the product genuinely outperforms cheaper options. Cloud Dew Moisturiser is competent but not the category-defining piece the marketing suggests. The skincare range expanded too quickly — the original three-product lineup was tighter.

Buy the lip balm. Buy the Jet Lag Mask. Approach the rest of the range with the same scepticism you'd apply to any influencer-launched brand.

What works

  • Lip Butter Balm — best-selling lip balm at Mecca for genuine reasons
  • Jet Lag Mask — redness-reducing overnight mask that delivers on the claim
  • Cosmetic elegance and texture work is genuinely best-in-class
  • Founders (Marianna Hewitt, Lauren Gores Ireland) remain editorially involved

What doesn't

  • Lip Butter Balm at $52 is the category's most expensive non-luxury lip balm
  • Cloud Dew Moisturiser is competent, not exceptional
  • Range has expanded too fast — original three-product launch was tighter
Glow Formulation Index · v1.0

What's actually in it.

B/ A–D
Actives
Lip Butter Balm: shea butter + cocoa butter + vanilla extract base. Jet Lag Mask: niacinamide + hyaluronic acid + ceramides at credible concentration.
Preservation
Phenoxyethanol-based across the range. Within EU/TGA safe limits.
Allergens
Lip Butter Balm contains vanilla planifolia fruit extract (possible mild sensitiser). Range otherwise low-allergen.
Editorial concerns
None at use concentration. Vanilla extract in the lip balm is a cosmetic choice, not a safety issue.

Index grade is editorial, not paid. The grade reflects what's in the product against Glow's v1.0 watch list — it sits beside the Glow score, not instead of it. Summer Fridays earns a Grade B because the formulations are clean and credible, with one minor flag (vanilla extract in the lip balm). The brand's commercial premium reflects packaging and marketing, not formulation cost.