Australia's Beauty Authority · April 2026 Newsletter Join Now Sign in
Vol. 01 · Issue 04 Glow. Australia · Est. 2014
Editorial Ranking · Makeup · 2026

Best Clean Makeup Brands in Australia (2026)

Clean makeup brands tested for ingredient honesty, performance, and how they hold up against conventional brands. The picks that earn their 'clean' label.

6 products tested April 2026 editorial visit 5-axis Glow Score 0 paid placements
Full ranking · 1 to 6

Glow's full ranking.

Most 'clean' makeup is greenwashed. The picks below earn the label by being ingredient-honest, third-party-certified, and actually performing.

№ 1 Glow 9.5
Makeup · ILIA Beauty $76

Foundation

Best for foundation flagship
Top PickGlow Verified

Skincare-led foundation. Hyaluronic acid + niacinamide + SPF 40. Real performance, real clean credentials.

№ 2 Glow 9.0
Makeup · RMS Beauty $48

Mascara

Best for cult clean mascara

Castor oil-based, fragrance-free, performance-grade. The clean mascara that works.

№ 3 Glow 9.1
Makeup · Tower 28 $32

Lip Tint

Best for daily wearable
Glow VerifiedBest Value

Hypoallergenic, vegan, fragrance-free. Strong daily-wear pick.

№ 4 Glow 8.8
Makeup · Saie $28

Cream Blush Stick

Best for skin-loving

Hyaluronic-acid-led cream blush. Skin-positive, strong wear.

№ 5 Glow 8.9
Makeup · Kosas $36

Highlighter

Best for premium clean
Glow Verified

Plant-based highlighter, real glow. Cleaner than 90% of conventional highlighters.

№ 6 Glow 8.5
Makeup · Westman Atelier $78

Lip Balm

Best for premium clean luxury
Best for Luxury

Premium positioning, premium ingredient list. Pay for credibility, not necessarily superior performance.

Frequently asked

Common questions.

Does 'clean' makeup actually mean anything?

There's no FDA or TGA definition. Most credible clean brands self-certify or use third-party (e.g. Credo Beauty, MADE SAFE). Look for specific ingredient exclusions, not just the label.

Is conventional makeup unsafe?

Largely no. Most concerns about parabens, sulfates, and synthetics are overstated. Clean makeup primarily wins on fragrance-load and ingredient transparency, not safety.

Are clean makeup brands worth the premium?

Sometimes. ILIA and Tower 28 deliver clean credentials AND great performance. Others are clean credentials only. Read ingredient lists, not labels.

Can clean makeup last all day?

Yes — ILIA, Saie, and Tower 28 all hold 8+ hours. The 'clean = poor performance' assumption is dated.

More from Glow.

For more makeup editorial, see our Makeup hub, or browse all brands and brand reviews. For our annual edit, see The Glow 100.