Foundation
Skincare-led foundation. Hyaluronic acid + niacinamide + SPF 40. Real performance, real clean credentials.
Clean makeup brands tested for ingredient honesty, performance, and how they hold up against conventional brands. The picks that earn their 'clean' label.
Most 'clean' makeup is greenwashed. The picks below earn the label by being ingredient-honest, third-party-certified, and actually performing.
Skincare-led foundation. Hyaluronic acid + niacinamide + SPF 40. Real performance, real clean credentials.
Castor oil-based, fragrance-free, performance-grade. The clean mascara that works.
Hypoallergenic, vegan, fragrance-free. Strong daily-wear pick.
Hyaluronic-acid-led cream blush. Skin-positive, strong wear.
Plant-based highlighter, real glow. Cleaner than 90% of conventional highlighters.
Premium positioning, premium ingredient list. Pay for credibility, not necessarily superior performance.
There's no FDA or TGA definition. Most credible clean brands self-certify or use third-party (e.g. Credo Beauty, MADE SAFE). Look for specific ingredient exclusions, not just the label.
Largely no. Most concerns about parabens, sulfates, and synthetics are overstated. Clean makeup primarily wins on fragrance-load and ingredient transparency, not safety.
Sometimes. ILIA and Tower 28 deliver clean credentials AND great performance. Others are clean credentials only. Read ingredient lists, not labels.
Yes — ILIA, Saie, and Tower 28 all hold 8+ hours. The 'clean = poor performance' assumption is dated.
For more makeup editorial, see our Makeup hub, or browse all brands and brand reviews. For our annual edit, see The Glow 100.