Dr. Jart+ was founded in 2005 in Seoul by Dr Jung-Soo Lee — an architect by training (the brand name combines his first name with 'art'). It launched as one of the original dermo-cosmeceutical houses in Korea: pharmacy-credentialed formulation, white labcoat-clean design, science-led claims at a price below the European prestige tier.
The breakthrough was BB Cream — Dr. Jart+ is widely credited with bringing the format to the United States and the West through Sephora in the early 2010s. The follow-up was Cicapair: a Centella Asiatica (tiger grass) line that turned redness reduction into a destination category, with the Tiger Grass Color Correcting Treatment becoming a globally cult-followed product.
By 2019 the brand was acquired by The Estée Lauder Companies for a reported US$1.7 billion — one of the largest K-beauty acquisitions of the decade. In Australia the range is stocked at MECCA, with Cicapair, Ceramidin (ceramide barrier care) and Vital Hydra (hyaluronic hydration) as the three pillar lines.