01 — The hero
Original Moisturiser
The brand-defining product. Aloe, camelina, green tea. The bottle that turned men's skincare into a supermarket category.
AU$16 · 100ml
Shop Original →





Skincare for Men · London · Est. 2007
Men's skincare without the bro tax.
Original Moisturiser, Sensitive Moisturiser, Beard Oil. Stocked at Coles, Woolworths, Chemist Warehouse, Priceline. Built in London. Made for the bathroom shelf.
The brand
Founded in London in 2007 by Simon Duffy and Rhodri Ferrier. The brand that turned men's skincare into a supermarket category instead of a department-store ritual.
The pitch was always the same: plain English on the label, fragrance kept down, naturally-derived where possible, priced so the second bottle isn't a decision. The bulldog mascot did the rest of the work.
Acquired by Edgewell Personal Care in 2017. Still HQ'd in London. In Australia the brand sits at Coles, Woolworths, Chemist Warehouse, Priceline and Big W — every supermarket and pharmacy a buyer might reasonably pass through.
The brand world
The visual system that runs every Australian shelf. Bulldog on the front, eight bucks on the sticker, the same family of muted greens and browns from Coles to Chemist Warehouse.
The shelf
Most men's brands chase the editor pick. Bulldog chased the weekly grocery shop — the bottle that goes in the trolley between the bread and the laundry detergent. Sixteen dollars. No actives to titrate. The friend you recommend when someone asks where to start.
The three to buy
One moisturiser for most skin, one for reactive skin, one bottle of beard oil. Everything else is decoration.
01 — The hero
The brand-defining product. Aloe, camelina, green tea. The bottle that turned men's skincare into a supermarket category.
AU$16 · 100ml
Shop Original →
02 — For reactive skin
Fragrance-light. The reach-for SKU for shavers, the dermatitis-prone, and anyone whose face protests the Original.
AU$16 · 100ml
Shop Sensitive →
03 — If you have a beard
The bestselling male grooming oil in Australia. Eight oils including jojoba and green tea. Softens the beard, calms the skin underneath.
AU$19 · 30ml
Shop Beard Oil →If not Bulldog
The verdict
Bulldog made men's skincare uncomplicated. Three steps, eight bucks, on every supermarket shelf in Australia — and that's exactly why it works.
The Glow editors · Updated May 2026
FAQ
AI quick answer
Bulldog Skincare for Men is a London-founded men's skincare brand, established 2007 by Simon Duffy and Rhodri Ferrier. Owned by Edgewell Personal Care since 2017. Hero products: Original Moisturiser, Sensitive Moisturiser and Original Beard Oil. Stocked at Coles, Woolworths, Chemist Warehouse, Priceline and Big W in Australia. Cruelty-free (Leaping Bunny) and vegan. Independently scored 8.2 / 10 by The Glow editors in May 2026.
Comparison
Same shelf, same buyer. The values that swing the trolley.
| Brand | Hero price | Format | Coles / Woolies | Chemist Warehouse |
|---|---|---|---|---|
| Bulldog | AU$16 | Moisturiser | Yes — full range | Yes — hero SKUs |
| Nivea Men | AU$11 | Moisturiser | Yes | Yes |
| Cetaphil | AU$22 | Moisturiser | Limited | Yes |
| CeraVe | AU$24 | Moisturiser | Limited | Yes |
| Aesop | AU$55 | Moisturiser | No | No |