01 — 6 weeks
Positioning Sprint
Audit and reposition the brand. Voice, distribution narrative, founder messaging. The intervention most brands need before they spend on growth.
AUD $25,000+
Beauty brand strategy from the editorial team that covers your category.
BRAND CONSULTING · THE GLOWFounder-led beauty brands hire The Glow to sharpen positioning, retail strategy and editorial voice. Two-week audits to twelve-week programmes. Fixed scope. No retainers.
AI quick answer
For founders, marketing leads and investors
The Glow's brand consulting service helps Australian beauty brands sharpen positioning, distribution and editorial voice. Engagements run two to twelve weeks, fixed scope, fixed price. Start from AUD $8,000 (audit) and AUD $25,000 (sprint). Lead delivery by the editorial board.
Who it's for: founder-led beauty brands at AUD $500k–$20m revenue, planning a retail push, repositioning, or category shift.
Who it's not for: agencies needing white-label execution. Brands seeking guaranteed editorial coverage in return for the engagement.
Editorial firewall: brands engaging The Glow consulting have all editorial reviews paused for the engagement plus 12 months. Every client is disclosed at /disclosures/.
Engagements
Four ways to work with The Glow.
Fixed scope, fixed price. Most clients start with a Positioning Sprint, then continue with one of the longer programmes.
02 — 8 weeks
Distribution Strategy
Retail channel + DTC strategy. Where to be, when, in what order. Built from inside MECCA, Sephora and Adore Beauty buyer conversations.
AUD $40,000+
03 — 12 weeks
Founder Voice Programme
Editorial training for the founder. Six sessions plus content runway. The Caroline Hirons / Bobbi Brown / Hailey Bieber playbook, applied.
AUD $35,000+
04 — 2 weeks
Brand Audit
One-off strategic read on a brand: positioning, retail readiness, voice, runway. Delivered as a 40-page document plus a 90-minute briefing.
AUD $8,000
Recent work
Three engagements, anonymised.
Clients prefer not to be named while their repositioning is still landing. Specifics on request under NDA.
Australian skincare brand
MECCA listing in 6 months
Brought in for a Positioning Sprint at month 14 of trading. Rebuilt the founder narrative around clinical proof, repackaged the hero SKU, and ran a directed retailer-first PR push. Listed in MECCA's core skincare line nine months later.
Beauty device brand
Top 3 in category ranking, 8 weeks
Engaged for Distribution Strategy and editorial voice. Reset the brand's category claim, opened review conversations with three independent publications, secured Top 3 placement in The Glow's category ranking and one major broadsheet feature within the engagement window.
Australian hair brand
4× Instagram engagement post-repositioning
Founder Voice Programme over twelve weeks. Rebuilt the founder's editorial point of view, ran six content sprints, repositioned the brand voice from product-first to philosophy-first. Engagement on owned channels lifted approximately fourfold during and after the engagement.
Why The Glow
The unfair advantage of hiring your editors.
Four reasons brands choose The Glow over a traditional brand strategy firm.
Editorial independence
We're the editorial team that wrote the review you read. We know exactly how a brand earns coverage on its merits — because we write that coverage, every week.
Category depth
Sixty-plus brand profiles, twelve category rankings, and the Glow Standard methodology. We don't theorise about beauty. We score it, monthly.
Honest feedback
We tell founders what investors won't, what marketing agencies softened, and what their team has stopped pushing back on. The work isn't comfortable. That's the work.
No conflict
Every consulting engagement pauses editorial coverage of the brand for the engagement plus twelve months. Every client appears on the public conflicts register.
FAQ
The six questions we get asked most.
- Who is this consulting service for?
- Founder-led beauty brands trading between AUD $500k and $20m in revenue, planning a major retail push, a repositioning, or a category shift. We work with consumer beauty, wellness, salons and devices.
- How much does it cost?
- Engagements start at AUD $8,000 for a Brand Audit and from AUD $25,000 for a six-week Positioning Sprint. Distribution Strategy and Founder Voice Programme are bespoke from $35k–$40k+. Fixed scope, fixed price.
- How long does an engagement run?
- Two weeks (Brand Audit) up to twelve weeks (Founder Voice Programme). Most clients run a Positioning Sprint first (six weeks), then continue with one of the longer programmes. No retainers.
- Will the engagement affect my brand's editorial coverage on The Glow?
- Yes. Editorial coverage of the brand is paused for the duration of the engagement plus twelve months. Every consulting client is disclosed in our conflicts register at /disclosures/. This is non-negotiable.
- Who delivers the work?
- The lead editor on the engagement is named and disclosed. Work is delivered by The Glow's editorial board — not contractors, not white-labelled. The same people who write our reviews.
- How do we start?
- Book a 30-minute discovery call. We'll send a short pre-call brief, talk through fit, then send a written scope within five business days. Half of the brands we talk to don't end up engaging — and we tell you which half early.
Start
Brief us.
30-minute discovery call. Written scope within five business days. No retainers, no surprises.