St Tropez: the honest verdict.
The UK tanning authority, priced and sold in Australia. The question is whether the olive-undertone finish is worth paying for over the local options.
- Position
- Premium · Cool-undertone
- Founded
- 1996 · Nottingham, UK
- Available at
- Sephora AU, Chemist Warehouse, Myer
Unbeatable on cool-toned skin. Skip on warm.
St Tropez's olive-leaning undertone is genuinely unique in the self-tan category and is the only reason most Aussie shoppers should consider importing it over local products. On cool-toned or olive-adjacent skin, St Tropez Express produces a level of sophistication that neither Bondi Sands nor Loving Tan match. On warm-toned skin, the majority of Australian buyers, it reads flat. Buy by undertone, not brand.
What they do right
- Olive undertone is unmatched in AU market
- Customisable development (1h, 2h, 3h wear)
- Strong face range (Purity Face Mist)
- Wide AU distribution
What to know
- Too cool for warm-toned skin
- Price creep in AU vs UK pricing
- Classic mousse has outdated scent profile
The lineup
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