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GLOW
GLOW · Brand Identity System v1.0 · 2026
Primary Logo
The
Glow.
Inline Lockup
The Glow.
Compact Stacked
THE
Glow.
Icon / Favicon
G.
Brand Applications
Vol. 01 · Issue 04
THE
Glow.
Australia's Beauty Authority
THE
Glow.
GLOW 100 · 2026 Edition
Vol. 01
THE
Glow.
Confessions · Skincare

The $107 moisturiser I returned.

THE
Glow.
Australia's Beauty Authority
Colour Palette
Ink
#1A1613
Bordeaux
#9A6A4B
Cream
#f4f4f5
Typography
Instrument Serif Italic for wordmark + display headlines
Roman for "The" + structural marks
Pairs with Instrument Sans for body
Brand Essence

Quiet. Confident. Editorial.
Authoritative. Independent. Whispered, not shouted.

Designed For
GLOW glow.com.au
Australia's Beauty Authority
Est. 2026