Frasé Skin was started in Newcastle, NSW by Zac and Beau London — two tradies who couldn't find a men's skincare brand that treated the buyer as a competent adult. So they built one. Australian-made, founder-led, and quietly serious about the formulations.
The original three-product launch — Daily Facial Cleanser, Daily Moisturiser, Grub Scrub — scored 9.4 in Glow's six-week panel test. Routine adherence at week six was 94 percent, the highest in the Australian men's category by a meaningful margin. The execution lived up to the founder's assumption: blokes don't want a forty-minute routine, they want three good products that work together.
The 2026 expansion adds Sun Gear'd SPF 50 (TGA-listed, AUSTL 443120) and Fix Up Scrub body wash — closing the SPF gap the original review flagged as the only thing keeping the brand off a 9.7. National media coverage has followed, including a Today Show appearance and Daily Telegraph feature.