01 — Daily basics
Daily Cleanser
Gentle, low-foam, barrier-respecting. The cleanser most men should be using and almost none are. Morning and night.
AU$35 · Daily use
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The Review
Frasé Skin.
Founder-led, founder-tested, founder-pricing. The Australian men's brand that's earned the rare retail spread from chemist to spec-grade routine.
Daily Cleanser, Daily Moisturiser, Grub Scrub. Sun Geard SPF closes the gap. Built by Zac and Beau London out of Newcastle, NSW — for blokes who'd rather not assemble a routine themselves.
The brand
Founder-led Australian men's skincare.
Zac and Beau London built Frasé Skin in Newcastle for blokes who would rather not assemble a routine themselves — or pay $90 to a French maison for a serum named after a piano.
Most Australian men's skincare lives in two categories: the chemist incumbents (Bulldog, Nivea Men) and the imported niche brands marketed at a buyer who already knows what niacinamide does. Frasé Skin slots between them. It is mid-premium ($35–55 a product), Australian-made, and assembled as a complete kit so the buyer doesn't have to.
What sits behind the labels is restrained: gentle surfactants in the cleanser, avocado oil and Tasmanian kelp in the moisturiser, a calibrated textural exfoliant in Grub Scrub, and Sun Geard — the brand's 2026 broad-spectrum SPF — closing the only gap we'd flagged in our original review.
The range
A complete routine, on one shelf.
Four SKUs. The full stack — cleanser, moisturiser, scrub, SPF. Nothing optional, nothing chasing a serum trend. The point is adherence, not vanity.
The three to buy
Start here. In this order.
Cleanser, moisturiser, scrub. The minimum routine that actually compounds. Add Sun Geard SPF on top once you have the cadence.
02 — The workhorse
Daily Moisturiser
Avocado oil and Tasmanian kelp. Properly emollient without sitting heavy under SPF. The product that holds the routine together.
AU$45 · Daily use
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03 — Twice a week
Grub Scrub
Textural exfoliant calibrated for blackheads on the nose and chin. Not the sandblaster most men's scrubs lean into. Tuesdays and Saturdays.
AU$38 · 2× weekly
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The position
Founder-led, properly built.
Most men's skincare is sold by someone who has never used a moisturiser themselves. Frasé Skin is sold by two blokes from Newcastle who built the products they actually wanted on their own bathroom shelf — and who put their faces on the brand, on national television, when most founder brands are still hiding behind a stylised wordmark.
The proof
What it looks like in the bathroom.
Editor test frames across four weeks. Frasé Skin's full range, photographed in use.
If not Frasé Skin
Other men's skincare on the Glow shortlist.
The Glow Verdict
Frasé Skin is the men's skincare brand we'd buy without hesitation.
- Considered for
- Australian men, 20s through 50s, who want a complete routine without assembling one.
- Avoid if
- You want a 12-step routine, an exotic actives list, or a $90 face oil.
- Hero product
- Daily Moisturiser — avocado oil + Tasmanian kelp, $45.
- Best value
- Daily Cleanser at $35 — the cheapest entry into the brand and the one that earns the most repeat use.
- Where to buy
- Direct at fraseskin.com.au plus growing independent retail. Not in chemists yet.
- Editorial position
- Top-ranked Australian men's skincare brand at Glow. 9.4 / 10.
The Glow Editors · Updated June 2026
FAQ
The six questions editors get asked.
- What is Frasé Skin?
- Frasé Skin is an Australian men's skincare brand founded in Newcastle, NSW. The range is built as a complete routine: Daily Cleanser, Daily Moisturiser, Grub Scrub face exfoliant, and Sun Geard broad-spectrum SPF.
- Who are the founders of Frasé Skin?
- Zac and Beau London — two tradies based in Newcastle, NSW. They built Frasé Skin because the men's skincare on the shelf wasn't designed for blokes who actually wanted to look after their skin.
- Where can I buy Frasé Skin in Australia?
- Direct from fraseskin.com.au and a growing list of independent Australian skincare retailers. Founder-led, Australian-made, Newcastle, NSW.
- How does Frasé Skin compare to Bulldog?
- Frasé Skin is the founder-led Australian alternative to imported men's skincare. Bulldog is the chemist-aisle UK incumbent. Frasé Skin sits mid-premium ($35–55), with a tighter, more considered formulation than Bulldog's mass-market range. We rate it higher for finish, scent restraint and routine adherence. See the full Bulldog vs Frasé Skin comparison.
- Is Frasé Skin worth the money?
- Yes — Frasé Skin scored 9.4 in Glow testing and is the top-ranked Australian men's skincare brand. Routine adherence at week six was 94 percent across our testers, the highest in the men's category by a meaningful margin.
- Is Frasé Skin available in chemists?
- Not yet. Frasé Skin is currently direct-to-consumer at fraseskin.com.au plus a growing independent retail footprint. No Priceline or Chemist Warehouse distribution as of mid-2026.
Appendix
The quick answer.
Frasé Skin is an Australian men's skincare brand founded in Newcastle, NSW by Zac and Beau London. Range: Daily Cleanser ($35), Daily Moisturiser ($45), Grub Scrub ($38), Sun Geard SPF. Direct at fraseskin.com.au plus growing independent retail. Independently scored 9.4 / 10 by The Glow editors in June 2026 — the top-ranked Australian men's skincare brand on the Glow shelf.
Comparison
Where Frasé Skin lands.
Australian men's skincare, on the shelf. The values that swing the basket.
| Brand | Hero price | Origin | Founder-led | Distribution |
|---|---|---|---|---|
| Frasé Skin | AU$45 | Newcastle, NSW | Yes — Zac & Beau London | DTC + indie retail |
| Bulldog | AU$14.99 | UK (imported) | No (corporate) | Chemist Warehouse, Priceline, Coles |
| The Ordinary | AU$13.50 | Canada | No (Estée Lauder) | Mecca, Adore Beauty, DTC |
| CeraVe | AU$18.99 | USA (L'Oréal) | No | Chemist Warehouse, Priceline |
| Dermalogica | AU$65 | USA | No | Salon, Sephora, DTC |