Davines: the honest verdict.
The Italian family-owned hair care brand that built its reputation on botanicals + sustainability. Tested across the OI range and Naturaltech over six weeks.
- Position
- Premium · Botanical
- Founded
- 1983 · Parma, Italy
- Available at
- Adore Beauty, Davines salons
OI Oil
Italian salon-brand bestseller. Plant-derived, sustainable, applied across the lengths and ends.
The premium hair care brand for the skincare-first customer.
Davines is the hair brand for people who treat skincare as a priority. The formulations are elegant, the packaging is sustainable (recycled + recyclable), the scents are genuinely refined. OI Oil is the crown jewel — a few drops, any hair type, shine without weight. The shampoo/conditioner range is excellent but premium-priced. The brand deserves its status in salons worldwide.
What they do right
- OI Oil is benchmark
- Botanical + sustainable positioning is authentic
- Elegant formulations + packaging
- Unique scent profile
What to know
- Premium pricing limits mass appeal
- Distribution skewed to salon-first
The lineup
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