Anastasia Beverly Hills: the honest verdict.
The brand that built the modern Australian brow. Tested across Brow Wiz, Dipbrow Pomade, and the divisive Soft Glam palette.
- Position
- Mid-premium · Makeup
- Founded
- Beverly Hills, US · 1997
- Available at
- Mecca + Sephora
The Glow read.
Anastasia Beverly Hills owns the brow category in Australia and has done since 2014. Brow Wiz remains the best mechanical brow pencil on the Mecca shelf — the 1.5mm tip is precise, the colour range is accurate, and it lasts twelve hours through Australian humidity. Dipbrow Pomade is the technician's choice. Nothing else has caught up.
Outside brows, the brand is competent but unremarkable. The Soft Glam palette is one of the best-selling neutral palettes globally, but the Australian shelf has equivalents at half the price (Natasha Denona Mini, Charlotte Tilbury). The liquid lipsticks were category-defining in 2016 and have been overtaken since.
Buy ABH for the brows. Don't pay the premium for the rest unless you specifically want the Soft Glam palette as your one-and-done neutral.
What works
- Brow Wiz — best mechanical brow pencil at any price point in Australia
- Dipbrow Pomade — the professional standard; lasts 12+ hours in Aussie humidity
- Brow colour range is the most accurate in the category for Australian skin tones
- Brow Definer (alternative pencil format) — for those who don't get on with Wiz
What doesn't
- Eyeshadow palettes priced 30-40% above category equivalents
- Liquid lipsticks have been overtaken by Charlotte Tilbury and Pat McGrath
- Foundation range underwhelming for the price — skip it
The buy.
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