Australia's Beauty Authority · April 2026 Sign in Premium Newsletter
Vol. 01 · Issue 04 Glow. Australia · Est. 2014
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Press & Media Room

For media, brands, & partners.

Glow is Australia's independent beauty review authority — read by 80,000 high-intent consumers each month, cited by retailers, and the source brands turn to when they want their product seen by women who research before they buy. This page is for the people who need to know what we are, who reads us, and how to work with us.

80,000
Customers
Across Australia, monthly. 78% female, 22% male / undisclosed. Median age 34.
110+
Reviews published
Across six categories. Each one tested to documented protocol. Updated quarterly.
73
Products in database
All AU-available. All scored against the published rubric. Only products tested in-house.
0
Paid placements
We do not accept payment for ranking position. Ever. The methodology page documents how.

Who actually reads Glow.

40% of audience · 55% of conversion

The Verified Buyer

Female, 28–42, professional, urban. Household income AU$90k–$180k. Arrives via specific Google query. Researches every purchase across at least three sources before committing. Reads us as the trust check after social discovery.

  • Conversion rate: 4–7% (4× the AU beauty publication average)
  • Cities: Melbourne, Sydney, Brisbane suburbs
  • Average annual beauty spend: AU$2,400
35% of audience · 25% of conversion

The Aspirational Curator

Female, 22–35, skincare-obsessed. Household income AU$60k–$120k. Heavy social user (TikTok, Instagram) but uses Glow as the truth source against creator hype. Returns weekly. Subscribes to the newsletter. Forwards screenshots.

  • Conversion rate: 1.5–2.5%, but high LTV
  • Newsletter subscriber rate: 38% of returning visitors
  • Highest-engagement segment for editorial features
15% of audience · 15% of conversion

The Late Adopter

Female, 45–65. Established beauty routine. Looking for occasional upgrades or replacements. Reads broadsheet supplements, trusts established brand voices. Higher AOV (AU$120 vs $45) but lower frequency.

  • Wellness and prestige skincare convert disproportionately
  • Lower social referral, higher organic share
  • Highest single-purchase value of any segment
10% of audience · 5% of conversion

The Gift Buyer

Often male, 25–55. Buying for a partner. Uses Glow as proxy for "what's good." Highest single-purchase value, rarely returns. Holiday Gift Guide is built specifically for him.

  • Peaks November–December and around major calendar events
  • AOV: AU$180 (single transaction)
  • Lowest return-visit segment

How brands work with us.

Three partnership tiers, each clearly walled off from the editorial team. We do not sell ranking position. We do sell discrete, declared, well-built collaborations.

Tier 01

Sponsored editorial.

A long-form story produced by Glow's commerce team in collaboration with the brand. Visually labelled "Sponsored by [brand]" at the top. Excluded from all category rankings. Capped at 15% of monthly editorial volume.

From AU$8,500
Tier 02

Newsletter placement.

One discrete sponsor slot in The Glow Edit, our weekly newsletter. ~15,000 highly engaged readers, 35%+ open rate. Sponsorship includes a one-line creative write-up by the editorial team and a brand-supplied image.

From AU$3,200 / send
Tier 03

Brand residency.

A six-month editorial partnership covering brand storytelling, founder profiles, and hero-product lifestyle imagery. For brands with a serious story and a six-month commitment to telling it well. Limited to four residencies per year.

From AU$45,000

Where we have been cited.

Mumbrella
"Glow's editorial methodology page reads more like a private equity prospectus than a beauty publication. That is, in this market, the point."March 2026
AdNews
"In a category dominated by paid-influencer noise, Glow is one of the few Australian publications building a defensible editorial moat."February 2026
Broadsheet
"The new Australian beauty review property worth bookmarking. Particularly strong on the categories where everyone else is weak — devices, wellness, the harder-to-test stuff."January 2026
Beauty Industry Australia
"The independence is real. Several of our portfolio brands have received scores below 7.0 with no commercial fallout from the publication. That is unusual."December 2025

Network coverage.

Sites within the Glow editorial group that have acknowledged Glow coverage on their own properties. Disclosed separately from third-party press for transparency. About the network.

Australian Glow
"Australian Glow has, against the odds, become the tan we keep on the bench. The drops in particular are unusual." — Acknowledged by the brand on their press page. Disclosed because Australian Glow's founder is also involved in Glow editorially; the review was conducted by an independent editor.April 2026

Brand assets.

Logo files, audience deck, methodology one-pager, editor headshots. For media use, partnership pitches, or due diligence.

→ Logo pack — black, white, mono variants (.zip, 1.2MB)

→ Media kit — full audience and rate card (.pdf, 2.4MB)

→ Methodology one-pager — for partner due diligence (.pdf, 480KB)

→ Editor headshots — high-res, attributed (.zip, 8.6MB)

→ Brand guidelines — typography, colour, voice (.pdf, 6.1MB)

Where to send what.

Editorial

Story tips, corrections, methodology questions.

For pitches, products to review, factual corrections, or questions about how a specific review was conducted.

[email protected]
Partnerships

Sponsored editorial, newsletter, brand residencies.

For commercial conversations: sponsorship, residencies, retailer partnerships, paid newsletter placement.

[email protected]
Media & press

Interviews, comment, press coverage.

For journalists writing about Glow, the Australian beauty industry, or the founder. Same-day response in business hours.

[email protected]