№ 1
Glow 9.5
Blonde Toning Shampoo
Best for premium daily
Bond-strengthening + toning. Doesn't strip, doesn't dry. The category leader.
Editorial Ranking · Hair · 2026
Best Purple Shampoos in Australia (2026)
Purple shampoos tested across blonde, grey, and silver hair types. Scored on tone correction, dryness, and how they age over 8 weeks of use.
6 products tested
April 2026 editorial visit
5-axis Glow Score
0 paid placements
Full ranking · 1 to 6
Glow's full ranking.
Most purple shampoos either don't tone enough or strip too much. The picks below earn their place by toning without compromising hair quality.
№ 2
Glow 9.0
Fanola No Yellow Shampoo
Best for cult intense toner
Cult shampoo. Aggressive toning, use 1× weekly only. Iconic purple colour.
№ 3
Glow 8.9
Bondi Boost Blonde Toning
Best for australian-formula
Australian-made, gentler than Fanola, more daily-friendly.
№ 4
Glow 8.8
Purple Shampoo
Best for salon classic
Long-running salon brand. Strong on cool-toned blonde, balanced for daily use.
№ 5
Glow 9.0
Purple Toning
Best for premium luxury
Premium luxury formulation. Justifies the price with bond-protection and tone.
№ 6
Glow 8.3
Silver Shampoo
Best for budget pick
Pharmacy-grade. Reliable budget option.
Frequently asked
Common questions.
How often should I use purple shampoo?
Once weekly for cool-tone maintenance. 2× weekly for brassy hair. Daily use causes dryness and bluish staining.
How long should I leave purple shampoo on?
1-3 minutes for daily formulas. Up to 5 minutes for intense formulas like Fanola. Longer = more risk of overtoning to silver.
Will purple shampoo work on dark hair?
On highlights or balayage, yes. On natural dark hair, no — the molecule is too small to alter natural pigment.
Can purple shampoo replace toner?
No. Salon toner is a chemical depositor. Purple shampoo is a corrective wash. Different jobs, both useful.
More from Glow.
For more hair editorial, see our Hair hub, or browse all brands and brand reviews. For our annual edit, see The Glow 100.