The Glow Edit

Frank Body.

Australian body-care, written in the voice of a coffee scrub and built on a single AU$5,000 batch.

Melbourne, 2013 B Corp certified Body & tan Mass-prestige

Profile by The Glow Editorial Team. Updated June 2026.

Frank Body Original Coffee Scrub held to a model's thigh — Melbourne body-care editorial

Frank Body Glycolic Body Scrub on a model in a red bikini, water splash — Melbourne campaign

Frank Body Clean Body Wash perched on a model's leg — pink studio

Frank Body Resurfacing AHA Toner dripping onto a cotton pad

Frank Body Everyday Clearing Body Scrub on a model's shoulder — red campaign

Frank Body Rosehip Body Scrub and Cleanser with Rosehip Dry Body Oil on pink bathroom tile

Origin · Melbourne, 2013

Five founders, AU$5,000 and a tub of coffee.

Frank Body launched out of Melbourne in 2013, founded by five co-workers from a local creative agency — Bree Johnson, Erika Geraerts, Steve Rowley, Jess Hatzis and Alex Boffa. The opening product was the Original Coffee Scrub, made in a first batch reported at around AU$5,000, sold direct-to-consumer at a moment when Australian body-care was still dominated by chemist-shelf incumbents.

The brand grew on Instagram before the platform was a saturated marketing channel. Coffee-smeared mirror selfies, a first-person product voice that addressed the customer as "babe", and an aesthetic that read as inside joke rather than ad campaign — Frank Body was, in retrospect, one of the earliest Australian beauty brands built natively for social. The Glow narrates that voice rather than adopts it; the editorial point is what the voice did, not how it sounded.

The range expanded from a single scrub into a full body-and-skin shelf: glycolic and niacinamide scrubs, sheet masks for the face, body washes, balms and oils. Frank Body remains Melbourne-headquartered, is certified B Corp, and sits inside The Glow's Australian body-care index alongside Bondi Sands, MCoBeauty and Sand & Sky.

Founded

2013

Origin

Melbourne, AU

Status

B Corp

The shelf

Three from the range.

The three Frank Body products that hold the brand together — the launch hero, the social-era face object, and the body cream that built a second category.

Body scrub

Original Coffee Scrub

The first product. A ground-coffee, sugar and oil scrub that runs in the shower, exfoliates the body and leaves the kind of slick the brand built its reputation on. Still the bestseller after more than a decade.

Suits: first-time Frank Body shoppers, weekly body-care routines, anyone curious about the coffee-scrub lineage.

Sheet mask

Cheek Mask Sheet

A coffee-and-cacao sheet mask sold in single sachets, designed to live next to the bath. Reads less as skincare in the clinical sense and more as a treat-format product — the SKU that pulled Frank Body off the body shelf and onto the face.

Suits: sheet-mask routines, gift-with-coffee gestures, single-use cosmetics buyers.

Frank Body Rosehip Body Scrub and Cleanser held against a model's leg

Body balm

Booty Balm

The product that built Frank Body's second category. A firming-positioned balm for the body — the one that signalled the brand could write copy and product story for parts of the body other Australian brands wouldn't put a label on.

Suits: body-care routines past the shower, post-scrub finishing, gift-shopping the Frank Body voice.

Campaign archive

A decade of colour.

Frank Body's image library treats body-care as editorial — colour-blocked sets, product-on-skin compositions, range shots that aren't built around a model's face.

Frank Body Glycolic Body Scrub, red bikini and water splash

Frank Body Clean Body Wash on a model's leg, pink studio

Frank Body Resurfacing AHA Toner with a model and cotton pad

Frank Body Everyday Clearing Body Scrub on a model's back — red campaign

Frank Body Glycolic Body Scrub held in hand with product residue — teal studio

Frank Body Rosehip Body Scrub and Cleanser with Firm + Restore badge — pink campaign

Frank Body Niacinamide Body Scrub on pink studio with foamy product spread

Frank Body four-product flatlay on white bathroom tile

Adjacent on the shelf

If Frank Body isn't the brief, look at.

Australian mask brand

Sand & Sky

Mass-prestige AU brand

MCoBeauty

Body & wellness

ESPA

Body-care lifestyle

Sol de Janeiro

Field note

Frank Body is one of the few Australian body brands whose voice is the product. The editorial question is whether the shelf has held up around it — and on the evidence of the coffee scrub, the cheek mask and the balm, it has.

What we keep coming back to: Frank Body's lineage from a single scrub, in a single batch, into a full body-care shelf is one of the cleaner case studies in Australian beauty. Across testing the Original Coffee Scrub still reads as the brand's centre of gravity — the SKU the rest of the range is in conversation with — and the Glycolic and Niacinamide scrubs sit in front of it as the active extensions rather than replacements.

The brand voice is documented, not adopted, by The Glow. Cheeky, first-person and direct in Frank Body's hands; reported and editorial in ours. What the voice did, more than how it sounded, is the story worth recording.

— The Glow Editorial Team. Updated June 2026.