Rare Beauty: the honest verdict.
The celebrity brand that actually delivered. Tested across three flagship products over six weeks.
9.0/10
Glow score
- Position
- Premium · Modern classic
- Founded
- 2020 · USA
- Available at
- Sephora AU, Mecca
The verdict
The celebrity makeup brand with the strongest commercial formulas.
Rare Beauty's Soft Pinch Liquid Blush rewrote the blush category and made cream-over-powder application mainstream. The formulas are intelligently built — pigment concentration is restrained so you can't over-apply, packaging is functional. Bronzer and foundation are strong; eye shadow palettes are average. The brand genuinely earns its revenue beyond the celebrity name.
What they do right
- Soft Pinch Liquid Blush category-defining
- Intelligent product design (anti-over-apply)
- Strong 48-shade foundation range
- Genuine mental health brand positioning
What to know
- Eye shadow is weaker than complexion
- Premium pricing despite inclusive branding
The lineup
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"The retinol ranking is the only skincare thing I've bookmarked. Every time I see a new product launch I check here first."