Kevin Murphy: the honest verdict.
The Australian-born hair craft brand that conquered the global salon circuit. Tested across four products over eight weeks.
9.0/10
Glow score
- Position
- Premium · Aussie-founded global
- Founded
- 1997 · Melbourne, AU
- Available at
- Adore Beauty, Oz Hair & Beauty, salons
The verdict
The Aussie hair brand with true global credibility.
Kevin Murphy is the rare Australian beauty brand with a genuine global salon presence that the brand genuinely earned through formulation quality, not marketing. Angel Wash is the go-to fine-hair shampoo for celebrity hair stylists. Doo Over is an industry-standard dry shampoo/powder. The packaging system (glass/recycled plastic) reflects the brand's sustainability work. Australia's best hair export.
What they do right
- Angel Wash is best-in-class for fine hair
- Aussie-founded with global credibility
- Sustainable packaging system
- Salon-first distribution retains craft positioning
What to know
- Premium pricing
- Range breadth can overwhelm new customers
The lineup
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