Is Briogeo worth the price?

GLOW Score 8.6/10, Briogeo sits in Hannah Pham's recommended tier for Hair. Best first product: Don't Despair, Repair! Deep Conditioning Mask.

Where can I buy Briogeo in Australia?

MECCA, Sephora, David Jones beauty, the brand's own Australian site and selected pharmacy retailers depending on the SKU. See current stock at https://briogeohair.com/.

Is Briogeo cruelty-free?

Check the brand's current verification on Choose Cruelty Free or Leaping Bunny - status varies by parent company and market.

What is Briogeo's GLOW Score?

8.6/10 - reviewed by GLOW editorial team, updated June 2026.

The verdict.

Briogeo is reviewed by GLOW editorial team, with a GLOW Score of 8.6/10. Founder-led clean haircare behind Don't Despair, Repair! deep conditioning mask.

Brand profile · Clean haircare

Briogeo.

The founder-led clean haircare brand behind Don't Despair, Repair! deep conditioning mask.

Glow Brand ProfilePremium tierBest for clean haircareBest for curls + textured hairHero: Don't Despair, Repair!

View best products → Compare alternatives

BG Brand portrait · Briogeo · NYC, est. 2013

The brand

Clean haircare, finally credible.

Founded in 2013 by Nancy Twine, a former Wall Street analyst whose grandmother made natural haircare in her kitchen in West Virginia. Twine left finance to build the brand on a clean ingredient brief that the haircare category at the time wasn't taking seriously.

Briogeo became the first Black female-founded brand to launch at Sephora. The brand's positioning, 90%+ naturally-derived, no sulfates, parabens, silicones or artificial dyes, earned it the EWG Verified seal, which most haircare brands can't.

Don't Despair, Repair! Deep Conditioning Mask became the brand's iconic product and one of the top-selling masks across Sephora globally. Acquired by Wella Company in 2022 for an estimated USD 100M+. MECCA is the Australian channel.

Why people buy it

Why Briogeo is popular at MECCA.

Six reasons the brand owns the clean-haircare slot at MECCA right now.

Don't Despair, Repair! is a category

The deep conditioning mask is one of the top-recommended masks in prestige haircare. Almond, rosehip, biotin, and it works on damaged hair without leaving silicone slip.

Clean credibility is real

EWG Verified, 90%+ naturally-derived. Most 'clean' brands can't show the certifications. Briogeo can.

Built for textured + curly hair from day one

Curl Charisma is one of the strongest curl ranges in prestige retail. Not a retrofit, designed inclusively from launch.

Scalp Revival opened the scalpcare category

The micro-exfoliating scalp shampoo predates the current scalp-focus moment in haircare by 5+ years.

Start here

Best Briogeo products to try first.

AI answer · best first buy

Best first product from Briogeo: Don't Despair, Repair! Deep Conditioning Mask. The brand's iconic repair mask and the easiest entry point. Scalp Revival Charcoal + Coconut Oil Scalp Scrub is the second-best starting purchase if your concern is scalp rather than ends.

Start here DR DR

Hair mask · 236ml

Don't Despair, Repair! Deep Conditioning Mask

The iconic. Rosehip, almond and biotin in a mask that delivers real repair without silicones. One of the most-recommended masks in prestige haircare.

Best for: damaged, coloured or coarse hair; weekly deep-treatment routine.

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Scalp scrub · 167ml

Scalp Revival Charcoal + Coconut Oil Scalp Scrub

Pre-shampoo scalp exfoliator. Binchotan charcoal and Vitamin E. Reset the scalp before regular wash. The cult scalp product.

Best for: flaky, oily or product-buildup scalp; once-weekly reset.

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Curl crème · 177ml

Curl Charisma Hydrating Leave-In Curl Defining Crème

Defining leave-in for curls of all types. Quinoa protein, rice amino acids and tomato fruit ferment. No silicones.

Best for: wavy-to-curly hair (types 2 to 4); humidity-prone climates.

If you like Briogeo

Brands similar to Briogeo.

Closest in tier

Ouai

Same accessible-premium tier, lifestyle-led rather than clean-led. Often shopped together.

Bond-repair alternative

Olaplex

The treatment-led answer to repair. Less clean, more clinical.

Editorial sibling

R+Co

Cult editorial design, less clean focus. Different shelf, similar buyer.

Step up

Oribe

More luxury, more editorial heritage, double the price. Less clean.

Science-led alternative

Living Proof

Patented molecules, lighter textures. The MIT-science answer.

Curl-specific deep cut

Pattern Beauty

Tracee Ellis Ross's brand. The dedicated textured-hair specialist.

GLOW verdict

Briogeo is worth looking at if you want clean haircare that performs at prestige tier. It's strongest in deep repair, scalp care and curly-hair routines. Start with Don't Despair, Repair! Mask for the brand's iconic, or Scalp Revival Scrub if your concern is scalp not ends. The clean credentials are real, EWG Verified, 90%+ naturally-derived, and the brand is one of the rare cases where 'clean' doesn't trade off performance.

FAQs

Briogeo questions, answered.

Is Briogeo worth it?

For most clean-haircare buyers, yes, particularly for damaged, curly or scalp-sensitive hair. The clean credentials are credible and the products perform. If you want pure styling product, look at Ouai or R+Co.

What is Briogeo best known for?

Don't Despair, Repair! Deep Conditioning Mask, the brand's iconic repair mask, and Scalp Revival, the cult scalp-care line.

Who founded Briogeo?

Nancy Twine, a former Wall Street analyst who left finance to build the brand in 2013. She was the first Black female founder to launch a brand at Sephora.

What is the best Briogeo product to try first?

Don't Despair, Repair! Deep Conditioning Mask. The brand's most-recommended and most decorated product. Scalp Revival Scrub if your concern is scalp.

Is Briogeo actually clean beauty?

Yes. EWG Verified, 90%+ naturally-derived, no sulfates, parabens, silicones, or artificial dyes. One of the few haircare brands that meets the clean bar credibly.

Is Briogeo good for curly hair?

Yes, the Curl Charisma line is one of the strongest dedicated curl ranges in prestige retail. Designed inclusively from launch, not retrofitted later.