Peptide Lip Treatment
The one most people start with. Glossy, easy, hard to dislike. The lowest-risk way to find out whether the brand is for you.
Rhode review, GLOW Score 9.1/10, updated June 2026
The verdict.
Rhode is Hailey Bieber's peptide-led skincare brand, launched 2022 and at MECCA Australia from 2024. GLOW Score 9.1/10. Best first product: the Peptide Lip Treatment at $27, stocked at MECCA nationally.
Hailey Bieber's skincare line. The peptide brand that taught the internet what "glazed donut skin" means.
Peptide Lip Treatment is the gateway. Glazing Fluid and Barrier Cream sit alongside it. Launched 2022, landed at MECCA Australia 2024.
A pop star walks into peptide skincare.
Hailey Bieber founded Rhode in 2022. Not as a celebrity beauty drop, but as a peptide-led, barrier-first skincare brand. The first product, the Peptide Lip Treatment, became one of the fastest-selling lip products in modern beauty.
Glazing Fluid arrived next. Then Barrier Restore Cream, Glazing Milk, Pineapple Refresh cleanser. Each launch leaned into the same brief: healthy-looking, glazed skin. The packaging, soft greys, lowercase wordmark, the silicone phone case that doubled as a lip treatment holder, defined a generation's aesthetic.
Rhode landed at MECCA Australia in 2024. Sold out within hours. In Australia, MECCA is the only legitimate retail channel.
When skincare becomes an aesthetic.
Rhode's strategy is rare for celebrity beauty: every product extends the same idea. Glazed, healthy-looking skin. Lip treatment, glazing fluid, barrier cream, mist, milk, pick one entry, and the rest of the routine writes itself.
The three to know.
Peptide Glazing Fluid
The product responsible for the brand's whole aesthetic. Best layered over moisturiser. Real glow if you already hydrate.
Barrier Restore Cream
The quietest product in the lineup and the one we keep going back to. Dry skin is the brand's sweet spot.
If you like Rhode.
Rhode is the rare celebrity brand where the packaging, the campaigns and the formulas actually agree on what they're trying to be. Not pretending to be clinical. Pretending to be a girl who looks healthy. On that brief, it largely delivers. Start with the Peptide Lip Treatment. If your skin needs actives, not gloss, look elsewhere.
A few common questions.
Is Rhode worth it?
If you want healthy-looking glazed skin, yes. If you want skincare that fixes a specific concern, look elsewhere.
What is Rhode best known for?
The Peptide Lip Treatment, Peptide Glazing Fluid and the "glazed donut skin" aesthetic. Founded by Hailey Bieber in 2022.
Where do you start?
The Peptide Lip Treatment. It's the lowest-risk way to find out whether the brand is for you.
Is Rhode good for dry skin?
Yes. Dry skin is essentially the brand's brief, Glazing Fluid, Glazing Milk and Barrier Restore Cream are all hydration-led.
Is Rhode good for active skincare?
No. There are no clinical-strength retinoids, vitamin C serums or exfoliants in the range. If you want actives, look at Sunday Riley or The Ordinary.
Where do you buy Rhode in Australia?
MECCA, online and in stores. Anywhere else is grey-market.
Reviewed by GLOW Editorial Team - 30 May 2026 - Last verified at retail
The verdict.
Rhode is a celebrity-founded peptide-led skincare and lip brand established in 2022 by Hailey Bieber. Best known for the Peptide Lip Treatment (AUD 36) and the "glazed donut skin" aesthetic. Acquired by e.l.f. Beauty in May 2024 for USD 1 billion. Available in Australia exclusively through MECCA. Hannah Pham's first recommendation: the Peptide Lip Treatment is the lowest-risk entry into the brand.
- Founded
- Los Angeles, USA - 2022
- Founder
- Hailey Bieber
- Owner
- e.l.f. Beauty (acquired May 2024, USD 1B)
- Headquarters
- Los Angeles, California, USA
- Best first product
- Peptide Lip Treatment - AUD 36
- Best alternative pick
- Peptide Glazing Fluid - AUD 60
- Where to buy (AU)
- MECCA Australia (exclusive)
- Tested under
- GLOW Standard - Six weeks
GLOW Standard · Independent review
8.7
/ 10
Glazed-skin done well. Start with the lip treatment.
- FormulationPeptide-led, well-formulated for hydration. Light on actives.8.4
- Brand integrityFounder vision and product strategy aligned end-to-end.9.0
- Value at tierAccessible-premium pricing. Fair for the formula tier.8.5
- AU availabilityMECCA exclusive. Stocked online and in stores.8.8
Products purchased at retail. No paid placement in any Glow ranking. Score reflects the methodology at glow.com.au/review-methodology.
Rhode vs the closest alternatives.
How Rhode sits against three closest peers. Updated May 2026.
| Brand | Founded | HQ | Hero product | Entry price (AUD) | Owner |
|---|---|---|---|---|---|
| Rhode | 2022 | Los Angeles, US | Peptide Lip Treatment | $36 | e.l.f. Beauty (2024) |
| Summer Fridays | 2018 | Los Angeles, US | Jet Lag Mask | $78 | Independent |
| Laneige | 1994 | Seoul, KR | Lip Sleeping Mask | $36 | Amorepacific |
| Tatcha | 2009 | San Francisco, US | Dewy Skin Cream | $110 | Unilever (2019) |
More from GLOW
- Similar to Rhode
- Augustinus Bader
- SkinCeuticals
- Tatcha