Sasha Kowal

About Sasha

Sasha Kowal made her name writing the kind of beauty journalism that quoted ingredient labels back to the brand executives who'd hoped no one would read them. After staff jobs at Allure and Into The Gloss, she went independent in 2022 and now writes for Glow, The Strategist, and a handful of trade publications.

She brings the journalist's instinct for the gap between what a brand claims and what it ships. Her pieces tend to follow a structure: the claim, the actual ingredient deck, the founder's previous brand, the price comparison with the regulated equivalent, and the final read. They are read by people inside the industry as much as by consumers.

She's interested in the second-most-interesting story in any beauty news cycle — the one that explains why the first story is being told.

How Sasha writes.

Dry, precise, slightly wry. Treats marketing copy as suspect by default and earns the reader's trust through specificity. Long sentences, layered with sources. Reads like Caitlin Flanagan crossed with the Strategist's deals editor.

What Sasha writes about.

• The thirty-seven words on the brand bottle that don't survive a careful read
• What 'clinically tested' actually means — a journalist's read
• The three founders quietly behind half the brands in your feed
• Why every new beauty brand sounds the same in 2026
• What an acquisition tells us about where the industry is heading

Other Glow editors.

For Glow's full editorial team, see /editors. For our editorial standards and how we review, see /how-we-review.