Soft Pinch Liquid Blush
The category-leading liquid blush. Pigmented, blendable, lasts 8+ hours. Glow's testers nominated it across all skin tones.
Powder, cream and liquid blushes tested for pigment payoff, blendability, and 8-hour wear. Across $15 to $80.
Blush is the most-overlooked, most-corrective makeup product. The right shade in the right finish does what foundation tries to do.
The category-leading liquid blush. Pigmented, blendable, lasts 8+ hours. Glow's testers nominated it across all skin tones.
Decades-old formula, still the powder benchmark. Buildable, blendable, doesn't oxidise.
Premium texture, premium price. The pick if you wear a single blush every day for years.
Compact format, easy to apply. The starter cream blush. Less pigmented than Rare Beauty but easier to control.
Reliable, lasts long. The right pick if you don't want to think about your blush.
Low-budget alternative to Rare Beauty. Less premium feel, similar wear time. Good for first-time liquid-blush users.
Liquid for dewy skin; cream for natural finish; powder for oilier skin types. Most makeup kits benefit from one liquid + one powder.
Dot three small dabs on each cheek, then blend immediately with a damp beautyblender. Don't try to blend after it's set.
Apex of cheekbone, blended outward and slightly up. Not the apple of the cheek (this is dated and ageing). Not under cheekbone (this is contour).
Less than you think. The right amount looks like real flush, not theatre. Build in two passes.
For more makeup editorial, see our Makeup hub, or browse all brands and brand reviews. For our annual edit, see The Glow 100.